There are five types of merchandising. These are
- Visual merchandising
- Omnichannel merchandising
- Digital merchandising
- Product merchandising
- Retail merchandising
In this article, we’ll focus on retail merchandising and the 5-things you must never ignore to succeed as a retail merchandiser.
-
What is Retail Merchandising?
Merchandising is, in simple terms, beautifying your displays to attract customers and drive sales. But there are different ways to approach it hence the five types of merchandising. Merchandising solutions, in particular, is the process of selling products to consumers through marketing and promotional activities. That takes place only in physical stores such as shopping malls, brick and mortar stores, or occasions.
Have you ever gone to a mall and found and found an event going on? Pretty much anyone who goes shopping must have encountered such at least once.
Do you remember how the agents were busy promoting and displaying products to the audience? That’s what we call retail store merchandising.
There are so many ways for stores to display their products, a thousand probably a million, it’s hard to count. You have unlimited options, but what do you need? Better yet, what can you do to maximize your benefits?
The following are 5-retail promotion ideas you must never ignore.
-
Engagement Matters
Customers like it when you pay attention to them, talk to them, and anything else to make them feel special. Whatever they are doing, be it trying a dress, looking at a gift, or a product they have never seen before, engaging them will always come in handy to sparkle their interest in the products. But if they feel like you are neglecting them, well, you know what to expect them.
So, how well can you engage your customers?
-
No Need to Complicate Your Displays
Have you ever gone to a store that was so disorganized, so much that you couldn’t locate the item you wanted to buy or even figure out which direction to take? If you have, you know how devastating that can be; it’s a total turn-off to customers?
The question is, did you ever go back there again? Most probably not, and that’s what happens when you complicate your displays.
Simple merchandising rules dictate that you keep it simple and organized. Make sure that products are visible, appealing on display, and within reach. Do you want to succeed as a retail merchandiser? Well, don’t you forget that!
-
Implement the Right Product Assortment Strategy to Tell a Story That Resonates Well with Your Audience
As a retail merchandiser, you do know how crucial product assortment is to drive sales. But it does a lot more than that telling a story for every category.
For example, in the beverages category, you might want to accommodate several different age groups from children, teenagers, middle-aged to old-aged. You might also want to cater to all lifestyles from the average customer, the extremists to the more health-conscious ones.
-
Identify the Ideal Merchandising Technique to Use
There several different techniques you can choose from to ensure effective retail merchandising. These include
- Vertical merchandising
- Horizontal merchandising
- Color block merchandising
- Cross merchandising
Choose the one that works best for you
-
Signage
It’s literally impossible to tell your customers everything they need to know about your store and the products you are selling. Let signage do some of the talking for you.
